Disney Doesn't Want R-Rated Marvel Movies
8 years have passed since Marvel startet its Cinematic Universe with Iron Man and continues to follow through with its structured plan for several years to come. Some voices already murmur that the audience could become fed up with all the heroes and explosive carnage that comes with them. And that opinion will certainly not fade as Warner and DC Comics try to get their piece of the pie with their copy of that recipe starting with Batman v Superman - Dawn of Justice and Suicide Squad this year.
Since the surprisingly lucrative success of Deadpool that also pleased its massive fanbase around the globe, the discussion about age ratings of comic movies heated up. Information leaked that Wolverine 3 (see news) would also have chances to be rated R and plans for X-Force (see news) and Spawn (see news) would also involve a more mature rating. And let's not forget the R-rated home video version of BvS - Dawn of Justice (see news). Is that the way to go in order to keep the euphoria of comic fans alive and present them with something refreshing and surprising as opposed to feeding them with the "same old formula"?
Disney, who own Marvel Films by now, does not buy that theory. CEO Bob Iger let it be known recently:
It should be noted that Marvel deviates from that route with its Netflix deal as it opened up the possibilty of darker and more violent hero formats such as Daredevil and Jessica Jones. The two planned series Luke Cage and Iron First are probably not any less pleasing in that regard. But in cinemas, Marvel and Disney will continue to cater the PG-13 clientel. It's too lucrative to depart from that strategy as it attracts young people in masses, still after 8 years. Warner and DC Comics would have an opportunity here if they'd continue their 2-way strategy in a consequent manner (PG-13 in cinemas, R-rated on home video). Maybe that can be a clever way to distinguish them further from the successful Marvel rivals and also win fans over that appreciate a more gown up treatment.