Iron Man 3 - Content of the Extra Scenes for China
It's a little odd. Tony Stark has all the technical and financial ressources to battle his enemies as a highly engineered superhero but then he has to outsource a part of his IT traffic in Oracle's Cloud service. Also, he likes cars by Audi. Even though hero colleague James Bond has a longer history of advertising for products, the man in the robot suit seems to overdo that a little bit with his third film - at least in China.
As The Hollywood Reporter informs, the content of the additional material in China's version of Iron Man 3 is now known. And it seems that the rest of the world can happily pass on those additional 4 minutes of footage. In all three scenes, the character of Dr. Wu is present (he surfaces in the international version very briefly at the beginning and at the end). In one scene, he has a phone conversation in an office while a TV stands in the background, showing Iron Man being cheered to by kids while standing in front of a landmark in Beijing.
In another scene, Dr. Wu talks to an assistant after he performed surgery on Stark. His assistant says that Chinese medicine is still the best. And now the scene that will be sorely missed by the rest of the world: pure advertisement. Right at the beginning of the movie, a text appears, asking: "What does Iron Man rely on to revitalize his energy?". And after a short break allowing the audience to solve this incredible riddle (could it be...uhm....electricity?!), they get the answer: "Gu Li Duo". A well-known soft drink in China. Did this advertising message really need the additional story elements?