Vacation With R-Rated Release in Cinemas
In a time where profitability of movies is important like never before, the age rating issues is often a financial discussion and rarely a stilistic one. That internal discussion went on in the production studio for the upcoming comedy Vacation, as well. As main actor Ed Helms recently shared in an interview with Collider, that decision finally led to the film going with the "R" rating.
Helm's statement shows that financial considerations were at the core of the discussion. Choosing the possibly less cost-effective "R" route offers the film more freedom contentwise. But maybe the advantage was here that the film might have access to a pre-existing fan base and awareness among the target group that knows and likes the predecessors, even if they came out ages ago. The sequel somewhat closes a circle, as well. The original started out as "R", too, while part 2 and 3 were PG and PG-13.
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