Blue is the Warmest Color Gets NC-17 Rating
Especially those films that show more than usual have a hard time in US cinemas. No matter how positively reviewed by critics and regardless of the fact that La vie d'Adèle (aka Blue is the Warmest Color) won the golden palm at this year's Cannes Film Festival. It doesn't help the film to achieve the important "R" rating since the lesbian scenes are obviously too much for America. The MPAA deemed it necessary to administer its NC-17 classification so that it could be screened in theaters.
The arthouse audience in New York or Los Angeles doesn't mind since they are familiar with unrated or NC-17 screenings but the distributor Sundance Selects wants to show the movie to a wider audience in other cities, as well. And that high rating makes it difficult. Not only do many important cinemas still reject NC-17 films but many newspapers also don't want to print ads for such films, shrinking the audience further. Still, the film will try to reach viewers in late October 2013.
Release: Aug 26, 2013 - Author: Bob - Translator: Mike Lowrey