This is the End - Surprising R-Rating
Seth Rogen is a tricky guy. Together with his co-director Evan Goldberg, he submitted a quite explicit version of his apocalypse comedy This is the End to the MPAA and expected it to be slapped with the NC-17 rating.
The ingredients are quite Rogen-like, crude humor and jokes and the liberal usage of several illegal substances are put in the mix with a range of sex scenes (e.g. between a monster and a human, among others). A well-equipped demon has some screentime, as well. But all that is material that should guarantee the "R" rating.
Still, that's not always MPAA-compatible as the past has shown us. In order to trick the MPAA, Rogen and Goldberg inserted some short explicit scenes in their final film in order to get the NC-17. The plan behind that was that in case the NC-17 was given, they could simply remove the explicit pieces and deliver their "softer version" with all the other raunchy stuff again and get the MPAA to issue the "R" rating for the stuff they really want to have in there. Clever, huh?
However, the MPAA showed unexpected mercy and gave this firstly submitted version the "R" (for crude and sexual content throughout, brief graphic nudity, pervasive language, drug use and some violence) instead of the NC-17.
This is the End starts in US cinemas on June 10th, 2013.