The Bully Project Only as PG-13 Version on DVD/BD
We had five news about The Bully Project already. The documentary was distributed by the Weinstein Company and deals with mobbing in US schools. The problem was that some F-words earned it an "R" rating and Harvey Weinstein started a media campaign against the MPAA because of that decision. He wanted it to be uncensored and rated PG-13 in cinemas. However, he didn't succeed and released it "unrated" defiantly. A short time after that, they also released it in a version where three F-words were muted and which got a PG-13 in the end. More than 3.5 million Dollars at the American box office were the result and the majority of that was made with the PG-13 rated version. The media war surrounding the rating surely had influence on the decent success.
On February 12th, 2013, the film gets its release on Blu-ray and DVD. Suddenly, there's no word about the R-rated/Unrated version of the movie since all that TWC is releasing is the PG-13 cut. That is remarkable considering the previous outcry and since the rating doesn't play that big of a role on home video releases (many labels release more versions of a movie, as frequent readers of our website know). The marketing campaign is over and which version earns the money now, isn't relevant, it seems.
At leat there's a hint on the cover that only the PG-13 version is on board.
Release: Jan 29, 2013 - Author: Bob - Translator: Mike Lowrey