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Lincoln Gets Slightly Extended Outside of the US

Foreign Countries Get an Additional Introduction

FOX' marketing team is responsible for the international theatrical release of Steven Spielberg's Lincoln and has recognized that the most peope in foreign countries heard of Abraham Lincoln but didn't know that he was involved in the American civil wars or the end of slavery there.

"Fox research showed that, while nearly everyone outside the U.S. had heard of Abraham Lincoln, most didn't know about his role in the Civil War or ending slavery."

It will be difficult to determine whether that assessment is really correct. The realistic target audience of the film will probably know a fair share about the American history. Either way, it leads to a new introduction that is included in every release outside the US. It has a duration of almost a minute where the audience is taught the necessary background information. Generally, that's nothing worth criticising and standard in many films with historic topics. Also, Japan gets an exklusive statement by Steven Spielberg. Why Japan? Unclear.

Another alteration is made with the poster. While the standard US poster just shows Lincolns profile, the international versions were spiced up a bit and also feature a battle scene in a burning city. However, we couldn't find it yet.

Lincoln has hauled in about 150 million Dollars in the US alone and is nominated for 12 Oscars. Films dealing with American politics or history usually have a hard time in foreign countries but still hopes exist that the combination of known actors in front of and behind the camera, the 12 Oscar nominations and the small changes for the foreign audience makes an international success possible.

 

Release: Jan 24, 2013 - Author: Bob - Translator: Mike Lowrey - Source: Hollywood Reporter

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